Access Group Expands Hotel Technology Solutions Portfolio with SHR Acquisition
The Access Group, a business management software provider with a valuation exceeding $1.3 billion, has acquired SHR Group, a global technology solution and services provider for hotels and casinos. This integration will enhance the efficiency and profitability of SHR’s 2,000 hotels and Guestline’s 3,000 properties, providing a comprehensive digital guest journey.
Hotel technology solutions
Established in 2004, SHR is a global technology and service provider for the hotel industry. With a comprehensive suite of tools and services, SHR assists over 2,000 global hoteliers in maximizing revenue by optimizing all aspects of the booking and retention ecosystem.
“The acquisition of SHR positions the Access Hospitality division as one of the few comprehensive software providers in the global hotel industry.”
The acquisition of SHR will allow Access to further penetrate the US market and cater to larger hotel groups, which often have more complex distribution needs than smaller boutique and independent operators. With revenues exceeding £1 billion, The Access Group employs over 7,000 individuals globally and provides software solutions to more than a dozen sectors.
Hotel management software
Access employs a modular approach, enabling hoteliers to customize their ideal tech stack according to their needs, while ensuring all key components are natively integrated. SHR’s offerings include a dynamic Central Reservation System (CRS), Internet Booking Engine (IBE), CRM, Revenue Management System (RMS), and digital marketing and loyalty program tools. Its AI capabilities tailor the content on direct booking sites to individual guests, enhancing relevance and aiding hoteliers in maximizing revenues through conversion, upselling, and cross-selling.
Hotel technology solutions
The appointment of Jonah Paransky as Access President of the Americas earlier this year, coupled with the 2022 acquisition of ERP provider Construction Industry Solutions (COINS), underscores the Group’s commitment to expanding its footprint in the US market. The company already has a strong presence in Europe and APAC.
The Group’s Hospitality division currently supports over 20,000 hotels, multi-site pub and bar, restaurants, food-to-go, and leisure operators with software designed to enhance guest experiences and improve venues’ profitability. SHR’s pioneering use of technology and focus on customer experience make it a natural fit for Access and the acquisition is a key milestone in their drive to grow their market share in North America.
