Amperity Revolutionizes Media Measurement with New Tools
Measuring the impact of digital advertising on sales has long been a significant challenge for marketers. The lack of timely reporting prevents businesses from effectively using digital advertising to drive offline sales. Amperity, the first AI-powered Lakehouse customer data platform (CDP), has announced the expansion of its paid media capabilities to help brands close the digital advertising feedback loop with a “first-party data advertising graph”.
Image: Digital advertising on various devices
Tackling Timely Reporting Challenges
Most marketers review digital advertising performance inconsistently due to the time it takes to consolidate online and offline sales data and trace sales back to a campaign. This lack of timeliness also prevents businesses from effectively using digital advertising to drive offline sales. Amperity’s new measurement tool allows brands to regularly measure the total impact of their digital advertising campaigns across online and offline sales.
Image: Advertising graph showing online and offline sales
“For too long, brands have been held back by the limitations of legacy technology and the opacity of the advertising ecosystem,” said Peter Ibarra, head of media and adtech solutions at Amperity. “Amperity’s media measurement tools remove these barriers by giving digital marketers the freedom to make bold, data-driven decisions that redefine how they approach and invest in their advertising strategy.”
Evolving Media Measurement for Today’s Marketer
Last year, Amperity launched a suite of direct connections to ad platforms to reduce activation times from weeks to hours. This allowed businesses to bypass legacy onboarding solutions and automate audience uploads to keep ad platforms up-to-date with where customers were in their journeys. Now, Amperity is launching media measurement tools that help brands close the digital advertising feedback loop with a first-party data advertising graph.
Image: Ad platforms logo collage
By directly integrating with conversion APIs for ad platforms like The Trade Desk, Meta, and TikTok, Amperity enables brands to visualize ad performance across offline and online transactions all in one platform. This is especially important considering that 53.8 percent of B2C marketing budgets are spent on digital marketing, according to The CMO Survey.
What Customers and Partners Say About the New Innovation
“The simplicity of turning something into a UID 2.0 on the Amperity platform and being able to bid on that appended ID across various channels, from display and mobile to streaming audio and CTV, provides a tremendous opportunity for brands,” said Jay Goebel, vice president of data partnerships at The Trade Desk.
“With the imminent deprecation of cookies, Wyndham is constantly on the lookout for new and innovative tools that help us better understand our guests and empower our media strategy,” said Mandie Craig, director of paid media at Wyndham Hotels & Resorts. “That’s why we’re excited to get access to Amperity’s new media measurement tools. The visibility this will provide into our first-party audiences will be invaluable.”
Amperity’s New Media Measurement Tools Key Benefits
- Offline Conversion APIs: With Amperity’s Conversion API, brands can accurately understand the in-store revenue their digital ads drove by connecting offline transaction data to ad platforms in real-time.
- Segment Comparison Dashboard: This enables digital marketers to quickly compare audience segments and understand key differences in value and behavior to make more profitable activation decisions.
- Ad Performance Dashboard: The Ad Performance Dashboard enables marketers to easily visualize end-to-end media performance across platforms in a single view to identify the highest revenue-driving opportunities.
- Native UID 2.0 Integration: Amperity’s expanded integration with UID 2.0 directly connects first-party data to privacy-safe universal identifiers to track advertising touchpoints across the open internet.
Image: Amperity logo
