Unveiling VALID Technology: Revolutionizing Audience Measurement
In the fast-paced world of advertising, staying ahead of the curve is crucial. US-based audience measurement company VideoAmp has recently made waves with the introduction of VALID, a cutting-edge technology that is set to redefine how advertisers reach their target audiences.
A Game-Changer in Audience Targeting
VALID, short for VideoAmp Linked Identity & Data, is not just another tool in the advertising arsenal. It represents a significant leap forward in audience measurement and targeting. By harnessing the power of big data and advanced technology, VALID promises to deliver more efficient media spending, higher conversion rates, and unparalleled accuracy in data analysis for publishers.
The Vision Behind VALID
VideoAmp’s Chief Product Officer, Josh Hudgins, sheds light on the rationale behind VALID. In a rapidly evolving advertising landscape marked by the demise of cookies, the rise of on-demand streaming, and stringent privacy regulations, VALID emerges as a beacon of innovation. By seamlessly integrating TV viewing data from millions of households and devices with its proprietary identity graph and clean room technology, VideoAmp offers advertisers a comprehensive view of their campaigns’ impact across various platforms.
Empowering Advertisers with Data-Driven Insights
VALID’s identity graph, coupled with its clean room technology, bridges the gap between online and offline datasets, providing advertisers with actionable insights into their campaign performance. This holistic approach enables advertisers to make informed decisions, optimize their strategies, and drive real-world outcomes with precision.
A Glimpse into VideoAmp’s Journey
Celebrating its tenth year in the industry, VideoAmp has been at the forefront of innovation. The company’s recent milestones, including securing $150 million in growth funding and strategic leadership transitions, underscore its commitment to pushing boundaries and redefining industry standards.
Looking Ahead
As VideoAmp continues to expand its presence across the USA, with headquarters in Los Angeles and New York, the launch of VALID signals a new chapter in audience measurement. By empowering advertisers with the tools they need to navigate the evolving advertising landscape, VideoAmp is poised to shape the future of digital marketing.
Stay tuned for more updates on how VALID is reshaping the advertising industry.
This article is an opinion piece by the author and does not necessarily reflect the views of EMA.
