Hologram Concierge Technology: The Future of Hotel Guest Experience
As I stepped into the luxurious penthouse suite of The Beverly Wilshire, a Four Seasons Hotel, I was greeted by a futuristic innovation that left me in awe. The hotel has introduced a novel approach to in-room concierge services, utilizing hologram technology developed by Proto. This marks the first instance of a hotel incorporating this product into its rooms, and I must say, it’s a game-changer.
A New Era of Guest Experience
The device, named M, is a compact tabletop unit that operates by capturing video via a camera or mobile device linked to the device’s software. The video is then projected in real-time into the space behind the device’s screen, allowing the guest and the holographic staff member to interact visually and audibly. The technology within the device comprises a series of projections and evenly distributed LED lighting, designed to render the subject three-dimensional and lifelike.
“The potential applications for hotels are vast.” - David Nussbaum, CEO of Proto
Beyond Concierge Services
While the hotel is currently focusing on the interaction capability, it is also exploring other potential uses for the devices. These could include enabling guests to attend remote meetings, offering shopping experiences with luxury retailers on Rodeo Drive, hosting business speakers, and providing entertainment and fitness content. The possibilities are endless, and I can already imagine the excitement of attending a virtual yoga class or a business meeting with a holographic instructor.
A Sustainable Future
Nussbaum agrees that the potential applications for hotels are vast, and I couldn’t agree more. He cites the example of Hotel X Toronto, which recently installed a life-sized display in its lobby to serve as a digital concierge. Nussbaum also promotes the technology as a means for companies to reduce business travel and its associated environmental impact. As someone who’s passionate about sustainability, I believe this is a crucial aspect of this technology.
Hologram technology is revolutionizing the hospitality industry
The Future of Hospitality
Proto is not the only company seeking to introduce hologram technology into the hospitality sector. Last year, startup Holoconnects installed a similar hologram box to replace front desk workers at a new Aiden hotel in Denmark, as part of a 30-hotel deal. As I reflect on my experience with the hologram concierge, I’m convinced that this technology is the future of hospitality. It’s an innovative solution that combines luxury, convenience, and sustainability, and I’m excited to see how it will shape the industry in the years to come.
The Beverly Wilshire, a Four Seasons Hotel
