How Yahoo Uses Cookies and Personal Data: What You Need to Know

Yahoo's use of cookies and personal data has been a topic of concern for many users. In this article, we'll delve into the details of how Yahoo collects and uses your data, and what you can do to manage your privacy settings.

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Introduction

As a user of Yahoo’s websites and apps, you may have noticed that the company uses cookies to provide and improve its services. But have you ever wondered what exactly these cookies do, and how Yahoo uses the data it collects?

What are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They allow the website to remember your preferences and settings, and can also be used to track your browsing behavior.

How Does Yahoo Use Cookies?

According to Yahoo’s privacy policy, the company uses cookies for a variety of purposes, including:

Providing and improving its services
Authenticating users
Applying security measures
Preventing spam and abuse
Measuring the use of its websites and apps

What Kind of Data Does Yahoo Collect?

In addition to cookies, Yahoo also collects other types of data, including:

IP addresses
Browsing and search history
Location data

This data is used to provide personalized advertising and content, as well as to measure the effectiveness of ads and content.

Managing Your Privacy Settings

If you’re concerned about the data that Yahoo collects, you can manage your privacy settings by clicking on the “Datenschutzeinstellungen verwalten” link on the company’s website. From there, you can adjust your settings to control what types of data are collected and how they are used.

Conclusion

Yahoo’s use of cookies and personal data is a common practice in the tech industry. While it may raise some concerns, it’s also important to remember that these practices are in place to provide and improve the services that we use every day. By understanding how Yahoo collects and uses data, we can make informed decisions about how to manage our own privacy settings.

Yahoo’s logo

About the Author

This article was written by a journalist at EMA, a tech news publication that provides up-to-date information on the latest developments in the tech industry. For more articles like this one, be sure to follow us on Twitter and Facebook.