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Entrepreneurial Solutions for Sugar Reduction
Consuming 100% juice has its benefits, but the high sugar content has been a concern for many. In a bid to address this issue, companies like Better Juice Ltd. and NewTree Fruit Co. have pioneered innovative technologies to slash sugar levels in juices.
Better Juice’s Bioreactors
Better Juice, based in Rehovot, Israel, utilizes bioreactors with non-GMO microorganisms to convert fruit sugars into dietary fiber and non-digestible sugars. This groundbreaking approach allows for a significant reduction in sugar content, with the potential to cut up to 80% of sugar levels in various products. The company’s technology, developed in partnership with GEA, is versatile and can be applied to a wide range of beverages and ingredients.
NewTree Fruit Co.’s Natural Process
On the other hand, NewTree Fruit Co., located in Traverse City, Mich., has developed a method that uses yeast to completely remove sugars from juice while preserving its nutritional value. This all-natural process maintains the original fruit juice’s nutrient profile, lowers carbohydrate and calorie counts, and is fully commercialized. The company’s innovative approach opens up possibilities for zero-sugar and reduced-sugar beverages, flavored drinks, and fruit preparations for various applications.
Industry Partnerships and Expansion Plans
Both Better Juice and NewTree Fruit Co. have attracted attention from industry giants looking to revolutionize their sugar reduction strategies. Better Juice’s collaboration with Ingredion, Inc. aims to integrate sugar reduction technology into a broader portfolio of solutions, catering to diverse customer needs. Meanwhile, NewTree Fruit Co. is expanding its production capacity to meet the growing demand for its low-sugar juice products. Plans for additional production facilities in Europe signal a promising future for the company’s innovative approach to sugar reduction.
Embracing Innovation for Healthier Beverages
With the rise of health-conscious consumers and a growing demand for reduced-sugar options, the introduction of these cutting-edge technologies marks a significant step forward in the juice industry. By offering healthier alternatives without compromising on taste or quality, companies like Better Juice and NewTree Fruit Co. are reshaping the landscape of the beverage market and paving the way for a more sustainable and health-focused future.
In a world where sugar reduction is a top priority for many consumers, these innovative solutions provide a glimpse into the future of the juice industry, where delicious and nutritious beverages go hand in hand.
Stay tuned for more updates on the latest advancements in sugar reduction technologies in the beverage sector.
