iMotions Visits USI to Introduce Cutting-Edge Technology
Peter Hartzbech and Francesca Marchionne from iMotions recently visited the Romain College of Business at the University of Southern Indiana (USI) to unveil their latest online data collection platform. The platform, featuring innovative eye-tracking technology, is set to revolutionize research capabilities for both faculty and students at USI.
During their visit, Hartzbech and Marchionne engaged with students, discussing the nuances of traditional versus biometric research, the various applications of biometric technology, and the significance of biometric research in diverse fields such as search engines and airlines. Students had the opportunity to explore the Biometrix Discovery Lab, gaining hands-on experience with the cutting-edge technology available.
Excitement buzzed among students as they learned about the vast array of tools at their disposal and anticipated the chance to conduct eye-tracking research outside of traditional lab settings using iMotions Online. Senior finance major Jacob Schmidt expressed his enthusiasm, highlighting the potential impact of such technology on their academic pursuits.
The visit marked a significant milestone in the longstanding partnership between iMotions and USI, dating back to 2017 with the establishment of the UPCI and the Biometrix Discovery Lab. Hartzbech and Marchionne commended USI for its pioneering spirit in adopting new educational technologies, positioning the university as a frontrunner in leveraging cutting-edge tools for enhanced learning experiences.
Reflecting on the visit, Hartzbech emphasized the importance of universities differentiating themselves to attract top talent, underscoring the role of technology in equipping students with practical skills. Marchionne echoed this sentiment, noting the transformative impact of integrating innovative tools into educational settings.
The collaboration between iMotions and USI signifies a forward-looking approach to education, where technology serves as a catalyst for enhanced learning and research opportunities. As USI leads the way in embracing online education tools, the partnership with iMotions heralds a new era of experiential learning and academic excellence.
Stay tuned for more updates on the evolving landscape of educational technology and its impact on student learning experiences.
