Photo by Whirlpool Corporation and BORA Introduce Revolutionary Induction Downdraft Cooktop Technology to North America
Whirlpool Corporation and BORA have joined forces to bring cutting-edge induction downdraft technology to North America, specifically to JennAir and KitchenAid brand cooktops. This collaboration aims to provide consumers with innovative design options and enhanced functionality in their kitchens. The induction downdraft technology is set to debut in 2025, offering a blend of style and performance.
In recent years, the adoption of induction technology in North America has been on the rise, with a significant 62% growth in the cooktop industry. Despite this growth, there has been a notable demand for induction downdraft solutions to align with the evolving cooking trends. The new collaboration between Whirlpool Corporation and BORA seeks to address this demand by introducing advanced downdraft technology that not only enhances the aesthetics but also improves the overall cooking experience.
One of the key advantages of downdraft technology is its ability to eliminate the need for a separate overhead ventilation unit, commonly known as a range hood. This elimination opens up a world of design possibilities, allowing for seamless integration of the cooktop into various kitchen layouts without compromising on performance.
Alessandro Perucchetti, the Whirlpool Corporation NAR President, expressed excitement about the collaboration with BORA and the upcoming launch of the induction downdraft technology. He highlighted the companies’ shared commitment to innovation and creating spaces that inspire and delight consumers.
The JennAir brand has a rich history of pioneering downdraft technology, dating back to 1965 when founder Lou Jenn introduced this groundbreaking concept. Over the years, JennAir has continued to lead the luxury appliance industry with its focus on distinctive aesthetics, advanced technology, and quiet operation. Similarly, KitchenAid is dedicated to empowering home cooks by offering appliances that enhance culinary capabilities and foster creativity in the kitchen.
The introduction of induction downdraft technology to the North American market represents a significant milestone for both Whirlpool Corporation and BORA. By combining their expertise and passion for innovation, the two companies aim to revolutionize the kitchen experience and provide consumers with state-of-the-art solutions that elevate their cooking spaces.
To learn more about the collaboration between Whirlpool Corporation and BORA, visit their respective booths at the Kitchen & Bath Industry Show (KBIS) this week.
About Whirlpool Corporation
Whirlpool Corporation is a global leader in kitchen and laundry appliances, dedicated to enhancing the quality of life at home. With a diverse portfolio of iconic brands, including Whirlpool, KitchenAid, and JennAir, the company is at the forefront of innovation to meet the evolving needs of consumers worldwide.
About BORA
BORA is renowned for its innovative premium built-in kitchen appliances that combine exceptional design with superior performance. Since its inception in 2007, the German-Austrian company has been challenging conventional kitchen norms and striving to create extraordinary culinary experiences for users worldwide.
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