Revolutionizing Restaurant Operations: How AI is Changing the Game

Discover how Popmenu's enhanced AI features are revolutionizing restaurant operations, addressing labor gaps and increasing revenue opportunities for operators.

Tech News: AI-Powered Solutions Revolutionize Restaurant Operations

The restaurant industry is undergoing a significant transformation, and artificial intelligence (AI) is at the forefront of this change. Popmenu, a pioneer in bringing AI to restaurant technology, has unveiled enhanced AI features that address labor gaps and increase revenue opportunities for operators.

Labor Gaps and Revenue Opportunities

According to a nationwide study of 362 U.S. restaurant leaders in April 2024, 60% of operators reported difficulties in hiring for certain roles, resulting in lost revenue opportunities. This is where Popmenu’s AI-powered solutions come in – to guide busy operators on what to do next to grow their business in an increasingly competitive market.

“The restaurant market is more competitive than ever, and there is a noticeable difference in financial performance between restaurants who are consistently marketing and those who are not,” said Brendan Sweeney, CEO and Co-founder of Popmenu.

AI Marketing: Automating Personalized Content

Popmenu’s AI Marketing automatically creates a full month of emails, texts, and social posts tailored to each restaurant’s brand voice. Operators can easily approve, edit, and schedule the content, which is based on the restaurant’s dishes, events, reviews, and more. This feature has driven sizeable increases in marketing impressions and corresponding online sales for single-unit operators, and is now available for multi-unit operators to customize content for each of their locations or concepts.

In the coming months, Popmenu is launching a new AI tool that enables operators to enter a topic they want to talk about and instantly composes an email, text, and social post for them, including an image. The company is also planning a phased rollout of a Mobile Advisor feature on its Popmenu for Owners app that serves up marketing content for operators to consider on-the-go.

AI Answering: Ensuring Every Call is Answered

With 42% of consumers saying they’ll eat elsewhere if a restaurant doesn’t pick up the phone, Popmenu’s AI Answering feature has answered over 6.1 million phone calls for restaurants, freeing up staff and capturing more revenue. AI Answering fields calls 24/7 with custom greetings and responses, promotes specials and events, prioritizes return calls, and sends links for orders and reservations.

ROI Overviews: Tracking Business Performance

Popmenu is expanding its ROI dashboards, which track marketing, online ordering, website, and answering performance. With the help of automation, Popmenu is providing a more holistic view of business performance and incorporating revenue impact from website clicks, such as someone leaving the restaurant’s website to make a reservation or place an order on a third-party site.

Image: Restaurant Technology