Love’s Ups Its Foodservice Game With Technology

Love’s Travel Stops is revolutionizing its restaurant operations by incorporating cutting-edge gamification technology to boost efficiency and accuracy. The innovative system features three 27-inch monitors that track key performance metrics in real-time, including greet times, order processing times, and food handoff times.

Technology is changing the game for Love’s restaurants

This comprehensive tracking allows employees to deliver swift, efficient service while maintaining the company’s high standards of quality. According to early data, restaurants that have adopted this technology have seen a notable boost in efficiency, with an average reduction of 11 seconds in service time.

The addition of gamification technology also adds a competitive element between stores, further enhancing performance and ensuring a consistently positive experience for customers.

“Our investment in gamification technology is transforming the way Love’s restaurants operate,” said Joe Cotton, vice president of foodservice at Love’s. “By incorporating cutting-edge technology, we can better engage our team members while optimizing the customer experience.”

Gamification technology in action at a Love’s restaurant

The gamification system is designed to track performance while fostering a culture of continuous improvement and friendly competition. The performance of individual stores is compared across locations, with real-time recognition for top performers. Employees can earn badges for reaching milestones, achieving sales goals, and promoting self-development.

“The gamification software helps us meet brand standards and contributes to our speed of service,” said Carl’s Jr. Restaurant Manager Tanda Hopper. “It engages my employees and creates healthy competition between our store and others — we’re always trying to get the top rank!”

Love’s plans to invest over $2 million in the next five years to install gamification technology across its locations. New stores will be equipped with the technology upon opening.

The future of foodservice is here

Headquartered in Oklahoma, family-owned and operated Love’s has been a leader in the travel stop and convenience store industry for decades. With 646 locations in 42 states and nearly 40,000 team members in North America and Europe, the company is committed to continuously innovating and improving its services.