Whole Foods Takes Aim at Food Waste with New ‘Surprise Bag’ Initiative

In a bid to reduce food waste, Whole Foods is introducing a new initiative that’s sure to delight customers and help the environment. The upscale grocery store chain has partnered with social impact company Too Good to Go to offer ‘surprise bags’ of surplus food items at a discounted price.

What’s in the Bag?

The ‘Prepared Foods Surprise Bags’ and ‘Bakery Surprise Bags’ are filled with items that would otherwise go to waste. The Prepared Foods bags contain items like soup and ready-to-eat meals, while the Bakery bags are packed with freshly baked goods. According to Whole Foods, the bags are priced at $9.99 and $6.99, respectively, and are valued at $30 and $21, respectively.

Whole Foods is taking aim at food waste with its new ‘surprise bag’ initiative

A Partnership to Combat Food Waste

The partnership between Whole Foods and Too Good to Go is part of a larger effort to combat global food waste. Whole Foods has set a goal to halve its food waste by 2030, and this initiative is just one of the ways the company is working to achieve that goal. With over 450 Whole Foods locations nationwide participating, this partnership has the potential to make a significant impact.

The partnership between Whole Foods and Too Good to Go is part of a larger effort to combat global food waste

A Win for Customers and the Environment

The ‘surprise bag’ initiative is not only good for the environment, but it’s also a win for customers. With the current state of inflation, many consumers are looking for ways to save money on groceries. The discounted price of the surprise bags makes them an attractive option for those looking to stretch their food budget.

“The surprise bags are a great way for customers to save money on groceries while also helping to reduce food waste,” said a Whole Foods spokesperson.

The Too Good to Go app allows customers to purchase the surprise bags and pick them up at their local Whole Foods store

Conclusion

The ‘surprise bag’ initiative is a creative solution to the problem of food waste, and it’s a great way for customers to save money on groceries. With the partnership between Whole Foods and Too Good to Go, this initiative has the potential to make a significant impact on the environment. So next time you’re at Whole Foods, be sure to check out the surprise bags and see what treasures you can find!