Photo by Yahoo’s Data Collection Practices Under Scrutiny
Yahoo, a well-known brand in the tech industry, has been making headlines recently due to its data collection practices. As part of the Yahoo brand family, the company operates and manages various websites and apps, including Yahoo and AOL, as well as its digital advertising service, Yahoo Advertising.
When using Yahoo’s websites and apps, the company uses cookies to provide and improve its services, authenticate users, apply security measures, and prevent spam and abuse. Additionally, Yahoo measures the usage of its websites and apps to better understand its users’ behavior.
Cookies are used to track user behavior
However, what’s more concerning is that when users click on “Alle akzeptieren” (Accept All), Yahoo and its partners, including 237 partners that are part of the IAB Transparency & Consent Framework, store and access information on users’ devices, including cookies. This information is used for personalized advertising and content, measuring advertising and content, market research, and product development.
“We use precise location data and other personal data like IP addresses, browsing and search data for personalized advertising and content, measuring advertising and content, market research, and product development.”
Data collection practices have raised concerns among users
Users who do not want Yahoo and its partners to use cookies and personal data for these additional purposes can click on “Alle ablehnen” (Reject All). Alternatively, users can manage their data protection settings by clicking on “Datenschutzeinstellungen verwalten” (Manage Data Protection Settings).
Users can manage their data protection settings
It’s worth noting that users can change their settings at any time by clicking on the “Datenschutz- und Cookie-Einstellungen” (Data Protection and Cookie Settings) or “Datenschutz-Dashboard” (Data Protection Dashboard) links on Yahoo’s websites and apps.
Yahoo’s dashboard allows users to manage their data protection settings
In conclusion, while Yahoo’s data collection practices may be concerning for some users, the company does provide options for users to manage their data protection settings. However, it’s essential for users to be aware of these practices and take steps to protect their personal data.
Users can take steps to protect their personal data
